Promoting your event on Facebook

With social media being the buzz of today and gaining moment everyday, it is smart to get on the “Bandwagon” and use these platforms to your company’s advantage. Social media sites such as Twitter, Facebook and LinkedIn, are providing such a broad area to connect with people and other companies, it makes it a perfect platform to share real-time information and promote your events.

Facebook, for example, has over 800 million users and is said to have over 1 billion accounts by August 2012! On no other platform can you reach so many people. This makes Facebook a perfect forum to promote events, conferences, meetings, and any other functions that your company is organizing. With your friends and colleagues already on your Facebook page, it makes these people and their friends much easier to reach. The following steps will show you how to set up an events page and promote an event.

Login to your personal account, then click on the “Events” link on the left hand side of the page (if for some reason the “Events” link is not there, click on “Edit Page”. Then, click on “Apps” and then “Events. After that you click on “Go To App”.

Now you click on the “Create Event” button. You can now fill any information that you wish in this area. You can also upload an image that promotes the event.

At this point you can promote your event by clicking on “Invite Guests”. Now you will need to go through your friends list and manually invite the people you want.

If you would like to further promote your event, you can post it periodically to your wall on Facebook with a link to your events page. You can also send this link to friends and ask them to share it also. Remember, for every person that is your friend, there are 150 people that are in your network. This means that all these people can view the information that is posted on your friend’s walls and news feeds.

The event feature on Facebook would be excellent for also promoting other meetings, trade shows, and even international conferences. Facebook is the number one most visited site in the world; so don’t let your opportunity go by to promote you next event.

Are you using any of the social media platforms available?

Information Management in Events

Information Management includes acquiring information from various sources and then organizing, retrieving and maintaining that information.

For small size events, you can do information management all by yourself. However for big and very big events you will need an information manager. This information manager may have several assistants depending upon the size of the event.

An information manager is responsible for maintaining database of service providers (like decorators, technicians, DJ, anchor, florist, artists, ushers etc), guests, sponsors, partners, organizers, delegates, speakers, media people, clients and target audience.

The information which is usually managed is the contact details and all the business operations and monetary transactions carried out pre-event, at-event and post event. For e.g. when you hired a particular DJ, how much he asked for his service, how much advance you paid, what were the terms and condition on which there was mutual agreement and things like this.

An information manager is responsible for documenting all such activities. In case of meetings and conferences, he is the one who records the proceedings. He also formulates, prepares and implements the risk management plan i.e. risks related to information management like loss of data due to data theft or hard disk crash.

The Social Robots Are Coming To The Event Industry

One of the biggest challenges faced by event professionals today is capturing the attention and respect of today’s more complex, tech-savvy and often quite jaded audiences.

From the White House to Elizabeth Arden, Ford, Motorola, Pfizer and many others, event strategists around the globe are learning to leverage a new generation of iconic, time-appropriate Social Robots. Borne out of research in Technology-to-People Behavioral Psychology, the Social Robots are earning their place alongside Keynote Speakers, hosting Opening Ceremonies, Press Conferences, receptions, and exhibits.

Oftentimes, they will perform all of these functions in a single day, making this event tactic uncommonly cost-effective.

How Do Social Robots Work?

Gone are the days of promotional robots operated by model-airplane radio controls at malls and children's birthday parties. Today's Social Robot is a sophisticated and impressively engineered computer-supported technology. Social Robots are wirelessly operated by professional and cultured entertainers using a miniaturized microprocessor-assisted wireless technology concealed within their clothing. Whether the entertainer operates the Social Robot from backstage in a scripted manner or delivers improvisational conversations while transparently roaming the event as if you he or she were just another member of the audience, these seasoned operators can help you to create a very memorable experience.

So Why Use Social Robots In Your Events?

Social Robots resonate well in today's society. As we have a growing fascination with science and technology including the rapidly expanding markets in Robotics people have a natural curiosity about these Social Robots. The adult-sized, programmable and remotely operated personalities are often able to circumvent many of the constraints of social protocol and bond rapidly with any age, social, ethnic or cultural group in your audiences while erasing stresses, fears, anxieties, suspicions, attention-deficits or defense mechanisms.

But perhaps the greatest advantage of using a Social Robot at your event is its diversity and cost-effectiveness. Social Robots can be used in a variety of ways and unlike human beings they don't tire out. Social Robots are being used as an event's "goodwill ambassador" appearing in scripted welcoming speeches or keynotes, making appearances on local Morning News shows, delivering motivational speeches on science and technology at local schools or visiting a cancer-care unit at a local Hospital. These Social Robots can do all of this and then host an evening reception with improvisational comedy, singing, dancing, and of course, lots of souvenir photos - it's all in a day's work!

What about the Compassionate Side?

It's probably not surprising to note that Social Robots are equally successful working with the Learning Disabled, Autistic, ADHD, Handicapped, special-needs and senior citizen groups. This compassionate side of the Social Robot can be leveraged by event professionals in the form of scheduling goodwill visits to local Clinics, Hospitals, schools, Senior/Rehab centers in concert with their events. There are few other ways that can match the Social Robot's aptitude for reaffirming a company's all-important Corporate Social Responsibility in these challenging times. Not to mention a Social Robot's humanitarian gestures can potentially generate millions annually in media coverage while earning you the accolades of local consumer, business, and government and media groups.

What Role Might Your Social Robot Play in Your Event?

So how do you position your Social Robot in your event? There are many roles your Social Robot can play from being a member of your research department or a time-traveling emissary from your company's future-- the possibilities are endless!  Some Social Robots have impressive credentials which you can also leverage, having starred in movies, TV Series, and concerts.

Altogether, the non-human attributes, coupled with its wonderfully engaging human-like idiosyncratic mannerisms makes the Social Robot a strong and now time-appropriate contender for a multitude of dynamic and memorable event strategies.

What are your thoughts on the above???

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