There are many ways in which you can use Twitter to raise awareness. Many conferences and events have their own hashtags, such as #smss10 or #metweetup. There’s no magic to creating one—just start using a hashtag in all your related tweets and encourage other people to do the same when talking about your event.
To encourage people to tweet out your hashtag and spread the word, sweeten the deal with a free pass, door prize or other giveaway for one lucky hashtag-er.
If your event is large enough, give it its own Twitter account such as @Blogworld or @socialmediaFTW, which serves as a customer service “hotline” and adds credibility to the event.
Mix up your event tweets by varying the message.
Constantly tweeting that your event is coming will annoy some of your followers, so mix it up: use tweets to announce new sponsors, speakers, an open bar, or to ask questions that might help shape the event.
Finally, ask for people to share your event with the simple phrase, “Please RT!” You’ll be amazed at the results. Just don’t overdo it; you don’t want to look desperate, do you?
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