§ Follow up! Attendees are saturated with presentations and vendor pitches, so there’s a 99% chance they've forgotten about you. Yes, even if they took your oh-so-memorable swag or your fabulously-designed brochure. It’s up to you to follow up and remind them who you were, and take them up on their offer to get a demo, trial the software, or look at a draft of an article you want published.
§ Apply what you learned about selling. You talked to hundreds of people, pitching a hundred different ways, with mixed results. What did you learn? Some questions to get you started:
§ Which one-liners got people’s attention, and what did people not relate to?
§ How can you incorporate the successful one-liners in your home page?
§ How should you change your 2-minute demo?
§ What were people saying about your competition? What were your best retorts?
§ Apply what you learned about your software. Having to demo the product 50 times always churns up invaluable product information. Some questions to get your started:
§ What features did people ask about which you already have, but it wasn’t obvious?
§ What features did people keep asking for which you don’t have?
§ What part of your demo seemed to drag because your workflow wasn’t easy enough?
§ What part confused viewers because the interface wasn’t obvious?
§ What terminology made no sense to newbies?
§ What did people hate about your competitors, and how can you maintain that advantage?
§ What did people love about your competitors, and how can you close that gap?
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