Renault launches its first brand campaign for GCC region

'Milestones' is the first Renault Brand campaign in the GCC, highlighting its four pillar models: Renault Duster, Renault Safrane, Renault Fluence and Renault Megane Hatch. Since 2009, Renault sales in the region have shown a fantastic growth momentum of 323% to date.

The new fully localised campaign represents a new step in Brand development and reflects Renault's long term commitment towards consumers in the GCC.

'Milestones' is a 360 degree communication campaign promoted through TV, print and digital media across the GCC. The TV commercial is directed by an Emirati film director. In this film, Renault clearly articulates its people-centric values through highlighting key milestones in people's life such as marriage, graduation, work promotion or having a baby - events that Renault is always part of.

Renault's 'Milestones' campaign will run until 20 December 2012, offering retail customers a free-of-charge service package for two years or 40,000 kilometres (whichever comes first, in line with Renault's service maintenance book). The offer is available on the purchase of any of the car models featured in the promotion.

Renault GCC has created a digital platform on www.renault-milestones.com to provide information on all the cars and allow potential buyers to register for test drives. The entire campaign is also supported through social media activity on the Renault GCC Facebook page, Renault GCC YouTube channel and Renault GCC Twitter.

Mustansir Lakdawala, Managing Director of Renault GCC, said, "We have registered strong sales momentum since 2009. This year marks record sales for Renault since its establishment in the GCC. At the end of October 2012, Renault GGC has sold more units than we did during the 12-months of 2011. We are confident that 'Milestones' will further drive this momentum and firmly boost our Brand awareness."

Benoit Turibe, Marketing Director of Renault GCC, said, "Renault is a 'people centric' Brand. The 'Milestones' TV commercial delivers with emotion and simplicity our Brand's philosophy. Renault offers excellent quality / price ratio with models that suit the needs of the cosmopolitan population living in the region and this is why there's a Renault for every 'Milestones' in life. In this direction, it was obvious and necessary for us to localize this campaign at all levels; from the selection of a local director to the local casts and to the shooting of the film in the region. This campaign is also a 'Milestone' for us in our Brand development strategy for the GCC. The Renault Brand potential is massive and we are here to stay."