Is Network television dying the same slow death that record stores did? It will take a little longer - because, unlike the music industry, television didn't change formats requiring you to re-buy all your favorite content on a different media.
Our children and grandchildren will never know a time when television consisted of Zee TV, Star Plus, Sony television, with a few local stations thrown in for good measure.
The actual impact of an individual television ad depends on the kind of product being advertised. Some product categories are just naturally more interesting than others. More important is the creativity of the message itself.
A generation gap has opened up between parents, who still regard TV as the most important medium, than people under 25.
Internet television allows the users to choose the content or the television show they want to watch from an archive of content or from a channel directory. The two forms of viewing Internet television are streaming the content directly to a media player or simply downloading the media to the user's computer. With the "TV on Demand" market growing, these on-demand websites or applications are essential for major television broadcasters. For example, the BBC iPlayer brings in users which stream more than one million videos per week, with one of the BBC's headline shows The Apprentice taking over three percent to five percent of the UK's internet traffic due to people watching the first episode on the BBC iPlayer. Availability of online TV content continues to grow. As an example, in Canada as of May 2011 there were more than 600 TV shows available for free streaming, including several major titles like Survivor and The Daily Show with Jon Stewart.
It has become clear that marketers aren't always envisioning the TV set when they figure out how to use motion-and-sound video to hawk their wares. TV's biggest strength, the transmission of moving video to a national audience, has been usurped.
As a result, never before has the road to the upfront -- that annual spring ritual in which the broadcast networks and their cable counterparts attempt to sell most of their ad inventory -- been so crowded with interlopers. Recently, word broke that Big Digital (that's Microsoft, Hulu, Google's YouTube, AOL and Yahoo) would attempt to stage its own confab with advertiser’s just weeks before the biggest TV networks do.
Research from Nielsen reveals that higher web video viewing leads to less television watching.
Both streaming and TV-viewing have risen. But as trends go, both cannot continue to surge concurrently forever, so at some point, one will have to emerge as the dominant medium. Since the trend is so strong with the younger set, online videos are expected to overtake the television platform, particularly as older viewers fall off the chart.
18 to 24 year olds make up the bulk of those who stream content online, and adults aged 50 to 64 make up 25%-the largest segment-of the traditional TV audience.
It was also found that more women are glued to the television while more men turn on to online videos.
With the exception of Internet-connectivity costs many online-television channels or sites are free. These sites maintain this free-television policy through the use of video advertising, short commercials and banner advertisements may show up before a video is played. An example of this is on the abc.com catch-up website; in place of the advertisement breaks on normal television, a short thirty-second advertisement is played. This short advertising time means that the user does not get fed up and money can be made on advertising, to allow web designers to offer quality content which would otherwise cost. This is how online television makes a profit.
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