Many people slip some flyers in with the newspapers to
convey their business communication. In a bid to find ways to advertise without
putting out a lot of cash people modify simple yet inexpensive ways to them
make their own. Newspaper flyers have been a long trusted method to reach out
to the desire TG with a localized approach. Many believe that certainly there
are changes ahead, but reports show that traditional media still tops.
The ongoing shift in consumer media usage habits from
traditional to digital media will be pushing the grocery industry in a distinctly
social direction, according to research from media and marketing services firm
Valassis.
Three-quarters of grocery retail executives surveyed
in the US in March said they would use print media this year for marketing
purposes, but just 17% expected to be doing so five years from now. Social
media, by contrast, was expected to go from just 12% usage in 2012 to 65% usage
in the next five years.
Social media was not expected to be the only
beneficiary of declining interest by consumers in print media. The grocery
retail executives said they would be changing their promotional strategies to
account for lower newspaper circulation by increasing investments online in
general (22%) as well as in shared or merged mail (19%) and solo or direct mail
(14%).
Respondents saw the role of online advertising
differently from that of broadcasts or printed circulars. Nearly half of
respondents agreed that broadcast was best used for acquisition, while about
the same number said circulars were good for increasing traffic and sales. But
grocery executives were split on the benefits of internet advertising, with
nearly equal numbers naming acquisition, retention and increased traffic as its
primary role in the marketing mix.
For now, though, old media are the old standbys for
consumers as well as retailers when it comes to grocery purchase decisions.
Parents surveyed by agency Cone Communications in May said that in-store
promotions were the top marketing channel they used to gather information on
their grocery purchases (69% among moms and 57% among dads). Just 12% of
mothers and 18% of fathers used online media for this purpose, and 8% and 11%,
respectively, used social media.
Now if we look at the Social Media usage in the Arab
region, fresh data published in The Dubai School of Government’s annual Arab
Social Media Report highlights Facebook, LinkedIn and Twitter as the region’s
key social media platforms.
In terms of penetration, LinkedIn outperforms Twitter
across many countries – most significantly, in the UAE where the
business-focused network reaches more than 12% of the population (compared to
around 3% for Twitter).
Facebook is the leading social network across the
region. Again, the UAE sees impressive penetration, with the service reaching
more than 40% of the population.
Here are few online stores that operate to provide
wide varieties of grocery products online:
1. Ethnic Grocer.com : Not only do they sell products
from the Middle East, they sell items from all over the world. Their prices are
great and they offer fair shipping.
2. Kalamala.com : Kalamala.com offers a large variety
of Middle Eastern products and even sells wholesale if you need the service.
The site can be viewed in both English and Arabic and boasts hard to find
fruits and other imported products.
3. Cedar Sky : Cedar Sky offers traditional Middle
Eastern food and gifts, more specifically Lebanese products.
All of these above and more and more grocery stores
are making their presence felt on Facebook and other leading social media
websites. This process has indeed made easier for people to identify the best
grocery store that serves what they want and getting the grocery at their door
step had never been this easy.
The rise in social media usage in the region
unquestionably gives retailers and shopkeepers a great opportunity to target
the untapped people.
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