Skills that are necessary for starting your own event management company

Event Management is considered to be a sunrise industry today. The industry is growing dynamically due to the sudden gush in Live Entertainment Shows, corporate events, exhibitions, carnivals, festivals, seminars and conferences.

The industry started with the multinationals poured into the global market in the late 80s. Today, industry segments like music, sports, culture, fashion shows, award ceremonies and cultural gatherings have become the fundamental growth drivers in the event management sector. 

Events are considered to be a power tool for marketing, advertising, promotion and communications mix for all companies. It has become the most significant part of any marketing strategy. A large number of companies are looking forward to good event management companies as a means of building a brand image for them.

• Creativity skills - For Event Design
• Accounting skills - For Budgeting
• Control skills - For logistics
• Risk Management skills - For security purposes.
• Computer Skills - For ad materials (eg. Brochures, Flyers) and online production (websites)
• Marketing Skills - For pricing, promotion and event delivery
• Selling Skills - To find new clients.

Global Advertising Market Size in 2011-12

According to eMarketer’s latest report, the global advertising market size is continuing to grow despite the recession. Worldwide ad spending will total $496.9 billion in 2011, up from $475.7 in 2010. The growth rate did slow somewhat, with a 4.5% growth rate in 2011 vs a 5.8% growth rate in 2010. This ad spend encompasses a range of advertising mediums, including directory listings, online ads, magazine ads, newspaper ads, outdoor ads like billboards, radio ads and TV commercials.

The online advertising market size is playing a big role in these robust numbers. Advertisers will spend $80.2 billion globally in 2011, which is a 17.2% growth from last year.

Top 10 US Advertisers

With almost $500 million being spend on ads this year, who are the biggest spenders? According to Kantar Media, Proctor & Gamble was the biggest advertiser in the US from January to June 2011, spending $1.3 billion dollars. AT&T was a close second; with spend of $1.1 billion dollars. The other major advertisers were General Motors ($924 million), Comcast ($884 million), Verizon ($808 million), Pfizer ($633), L’Oreal USA ($626 million), Chrysler ($621 million), Time Warner ($18 million) and Johnson & Johnson ($589).

Radio Jockey Interview Questions

Questions usually asked to radio jockeys are:

- Tell us something about the current affairs of the country? How will you react to callers who express their concern about the affairs in a serious or amusing way?

- Tell us something about the latest trends and fashion?

- You disagree with a listener about his reviews on a good movie? How will you persuade him that he isn’t right?

- Commuters caught in a traffic jam are also listening to your show. How will you help them feel better?

- A studio guest has an argument with one of the callers. How will you butt in?

- A caller has something adverse to say about you. How will you react?

Well thought out spontaneous answers to the above Radio jockey interview questions can convince the interviewer about your capability.