Goodyear Middle East bag Award for 'Best Use of Outdoor' at MENA Cristal Festival

Goodyear Middle East & Africa have bagged an award for 'Best Use of Outdoor' media at MENA Cristal awards. The campaign focused on making drivers aware that tire temperatures can be significantly higher then ambient temperatures on weather forecasts by developing a live digital temperature feed on an outdoor billboard.

The outdoor campaign in April 2012 educated drivers on the 'road temperatures' on the Sheikh Zayed Road Highway in Dubai, UAE where approximately 500,000 people commute daily. Road temperatures can affect tires severely especially during the summer where surface temperatures can be much higher than those forecasted.

Along with an awareness campaign that that was implemented, the Goodyear Middle East team went to great lengths to ensure that their latest Eagle F1 Asymmetric 2 high performance and Efficient Grip SUV tires had been diligently hot weather tested.

“We have always strived for better safety through innovation using the technologies we employ in developing our tires,” commented Ersin Ozkan, Marketing Director at Goodyear Middle East. “But that is not enough; drivers need to be aware of the condition of their tires during hot summer months, and this is what our winning campaign focused on – giving them live information on what is happening on the roads.”

The MENA Cristal Festival 2013 saw both international and regional brands and agencies come together from North African and Middle Eastern countries. The event rewarded the best advertising creations with the famous ‘Cristal’ trophy, which is synonymous with the Cristal Festival in Switzerland.

McDonald's named one of world's top ten most powerful brands

McDonald's was recently named the world's seventh most powerful brand in Forbes's World's 100 Most Powerful Brands list. The only quick service restaurant to be named in the top 50 brands, McDonald's earned its top ten position based on input from 2,000 consumers from across the world.

According to the data, which was provided by Landor and Penn Schoen Berland, all 100 companies named in the list have been successful by providing products and services that enable consumers to do things better and faster. 

Mr. Rafic Fakih, Managing Director and Partner of McDonald's UAE, commented, "We are truly honoured to have been included in this list and recognised for our success. McDonald's - on a global, regional and local level - prides itself on a long history of offering high quality, delicious and convenient products. We believe strongly that our ongoing success stems from a combination of doing what is right for our loyal customers, as well as doing what is right for our business."

"McDonald's began its relationship with the UAE in 1994; in this short time, we have grown to draw a devoted and enthusiastic customer base, and in turn, we have become the largest and fastest growing international quick service restaurant in the region. The success of our business in the UAE is based on a marriage between McDonald's global practices and our own local insights, and we look forward to continued success throughout the region," he added.

The results of the study were gathered based on a combination of brand valuation exercises and a consumer survey, which asked participants to evaluate a brand based on 12 attributes of purpose. Attributes included honesty and trustworthiness, investment in innovative ideas and research, and level of impact on the everyday lives of consumers. According to Landor, consumers are becoming increasingly selective when evaluating brands; simply delivering a product or service is no longer enough, and consumers they tend to respond most favourably towards brands that have had a positive impact on their lives. Also named on the list were Apple, Microsoft, and McDonald's long-time partner, Coca-Cola. 

McDonald's restaurants across the Emirates are 100% locally owned and operated, with more than 109 restaurants operating across the UAE.